The content that boosted N1U through gamification

N1U is a virtual wallet targeting young people aged 23-30 in the gaming world.

What was their issue?

Basically, there was a lot of competition in the virtual wallet market in Argentina. Therefore, what N1U sought was to differentiate itself from the rest.

And they succeeded... But how?

With educational videos for N1U end-users integrated into the gamification content system provided by Hashi for their main content channel.

What results did they achieve?

• They acquired 200,000 users.
• The majority of users came from the platform with gamification content.
• They reduced the cost of acquiring each user by 30%.